Here's why those giant ‘Ted Lasso'-inspired signs are popping up around Southern California

Homegrown U.S. Men's Soccer talent from Southern California have been getting a pep talk from a great American soccer coach who doesn't know what h...

November 17, 2022
8:32 AM

Homegrown U.S. Men's Soccer talent from Southern California have been getting a pep talk from a great American soccer coach who doesn't know what he's doing — and it's working. That's right. The words of fictional soccer coach Ted Lasso are being sprinkled throughout Southern California in the days leading up to the FIFA World Cup 2022 in Quatar, which begins this weekend. In a campaign organized by Apple TV, which airs 'Ted Lasso,' 26 giant billboards and banners have gone up –  or are going up – in the hometowns of many of the players.

Mike Sprague